The project offers a rebranding for the Three Arches Hotel of the YMCA organization in Jerusalem.
One of the organization's main goals is to unite young people from all over the world, and the purpose of the hotel is to maintain its history and of Jerusalem.
In order to convey these two messages, I chose to create a fungus of tiles inspired by the hotel, historical signs, and culture-related signs. I made the logo from the inspiration of old Jerusalem street signs.
One of the organization's main goals is to unite young people from all over the world, and the purpose of the hotel is to maintain its history and of Jerusalem.
In order to convey these two messages, I chose to create a fungus of tiles inspired by the hotel, historical signs, and culture-related signs. I made the logo from the inspiration of old Jerusalem street signs.
Brandstorming Course. Led by Tali Gilad. 2023.
